God Bless UK and Australia for the Cross media theory

Este speech de Christy Dena está lleno de buenos ejemplos sobre cross media cinema y cross media marketing para el cine.

clipped from powertothepixel.com CHRISTY DENA - Should We? Could We? Would We? - Films in the Age of Cross-Media Production A presentation by leading cross-media specialist Christy Dena. Why should we think about more than one media platform? Could we gain financially and artistically? Would we progress our practice and industry if we do?