02 febrero 2009

Content and Its Discontent

Muy recomendable artículo del NY Times.
clipped from www.nytimes.com
Published: December 5, 2008

For years, we in traditional media have consoled ourselves about the increasing irrelevance of our work. First, we insist that content is king. If a story, image, film or report is compelling enough — a candid photo of Malia Obama, “Slumdog Millionaire,” the columns of Maureen Dowd — it will translate into pixels. It will flourish on any platform, dominate every sport. By this logic, creators, producers, artists and journalists should attend only to producing great work and leave the current changes in the distribution and display of information to nerds in suits.

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