REuben Lucius Goldberg "RUBE GOLDBERG"

Through his "INVENTIONS", Rube Goldberg discovered difficult ways to achieve easy results. His cartoons were, as he said, symbols of man's capacity for exerting maximum effort to accomplish minimal results. Rube believed that there were two ways to do things: the simple way and the hard way, and that a surprisingly number of people preferred doing things the hard way.